Hong Kong Express Airways is a subsidiary of HNA Group Co. and is getting ready to tap into the demand for cheap flights in Asia. The airline will be launching budget flights in October, giving up their full-service model for the budget model. This decision has been made despite the fact that many budget airlines are struggling to get going in a highly competitive market. Most recently, All Nippon Airways announced that they would end their unprofitable, low-cost venture with AirAsia.
Hong Kong Express plans to launch its new budget service to Kunming and Chongqing in China and to Kota Kinabalu in Malaysia. The flights will be operated on Airbus A320s and will focus on vacation destinations that are two to three hours from Hong Kong. This will be the first budget carrier to be based out of Hong Kong since Oasis Hong Kong Airlines ceased their flights in 2008. Hong Kong Express may be competing against Qantas and Jetstar soon, as the two airlines are seeking regulatory approval for flights in the region.
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