With Air India pilots returning to work, the airline is planning on restarting its international operations in September, ticket prices on overseas flights are bound to go down. During the pilots strike, competing airlines raised their ticket prices by as much as 25% to destinations such as Paris, London, Toronto, and Munich. However, now Air India is planning to recommence international flights with an aggressive pricing strategy that will drive prices down.
Sources indicate that the airline might lower prices on tickets to North America and Europe immediately, with the goal of regaining the market share they lost during the strike. The airline is also looking to have travel agents offer special deals to the public. An official with the airline said that lowering airfare is their only option to regain the market share they lost, which was at about 19% prior to the strikes.
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